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Telemarketing

Lead Generation and ILGS

Seminar Recruitment

Research, Planning and Evaluation
 
You have a list of prospects or inquiries... hundreds, maybe even thousands of records in a database. You know they meet your basic criteria as a prospect, but to really know who qualifies and who is interested, you have to contact them...all of them. You've sent mailings in the past with favorable returns, but you know responses could be higher.

At DRM, we provide our clients with a Lead Management program that has yielded response rates as high as 50 percent. Before any Lead Management program is presented to our call center, each client is asked to help us define a customized "ILGS".

Developed by us, an ILGS is an Integrated Lead Generation System which enables us to customize our calling based upon the needs of your sales staff. We qualify your prospect list, enhance or add to it as needed, ask key questions agreed upon by you, and finally generate a lead that we guarantee to be of the highest quality and value to your needs.

We will find "hot leads" as defined by you and your sales staff. Your sales staff will be able to concentrate their efforts on the pre-qualified leads we generate. Through ILGS, we can:
  • Generate Qualified Leads
  • Set Face-to-Face and/or Telephone Appointments
  • Enhance Databases
  • Identify Purchasing Trends and Cycles
  • Determine Levels of Satisfaction
  • Determine Levels of Need
  • Determine Time Frame and Budget Develop a Unique Contact Management System for In-House Salespeople
 


Direct Response Marketing, Inc.
5823 Maple Way
Jamestown, PA 16134
(412) 427 - 0168