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  "These are the best sales leads I've ever received." Reactions like this help explain why Direct Response Marketing (DRM) grew to be one of the largest Business-to-Business telemarketing and telephone research firms in the Northeastern United States with the capabilities of calling in the United States and Canada. Since 1984, the company has helped such clients as AT&T, Digital Equipment Corporation, PPG Industries and Pittsburgh Corning Corp. to generate millions of dollars in new revenue through telemarketing and telephone research. During that time, President, Anita F. Brattina has increased DRM's staff of telemarketing personnel who are trained and experienced in speaking with CEO's, mid level managers, engineers and MIS directors in the advertising, manufacturing, financial, communications, medical, retail, non-profit and services industries. DRM's business-to-business services include database acquisition, database verification, database cleansing, sales prospect identification, audience acquisition for seminars and training, market research, business and consumer surveying, customer satisfaction surveying and an inbound 800 number call center. DRM works closely with its clients to develop customized programs that perfectly match individual needs. The results from this approach are impressive. For a financial services client, DRM identified over 200 qualified new $100,000+ prospects in four months. A major computer equipment supplier planned, executed and managed a multi-city new product introduction with DRM's support. "Organizations are looking for ways to efficiently increase revenues," says Brattina. "Our job is to understand the technologies and techniques that will enable them to do it. As long as we stay focused on tightening and systematizing the sales process, I see a bright future." |
Direct Response Marketing, Inc. 5823 Maple Way Jamestown, PA 16134 (412) 427 - 0168 |
