| Strategic Business
Units(SBU's) |
Business to Business
Group
Using DRM to do sales prospecting to support a client's sales
force is like adding additional salespeople, because the
effective DRM approach leverages sales activity of the existing
sales force.
Inbound Call Center
Receiving incoming inquiries as part of a company's marketing
or sales process (lead capture, lead re-qualification, sample
orders) and by providing lead qualification, fulfillment and
lead management services behind the call center activities.
TeleData Research Group
Specializing in telephone research (quantitative) to assist
clients with new business development and client retention via
customer satisfaction surveys, needs assessments and periodic
customers audits. |
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Business Summary
Founded in 1984, Direct Response Marketing, Inc. is a business-to-business
telemarketing company that helps companies locate
new customers and cultivate existing customers across the United States
and Canada using the telephone as a primary tool. The company delivers
those services through three strategic business units(SBU's) detailed on
left.
Direct Response Marketing, Inc.
5823 Maple Way
Jamestown, PA 16134
(412) 427 - 0168
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